What Is Pinterest?

Pinterest was founded in March 2010. Some people, think of Pinterest as a social media platform. Pinterest is a visual discovery tool where you find and save recipes, parenting hacks, fashion inspiration, travel inspirations, among other things. Think of Pinterest similar to Google and YouTube.

pinterest demographics 2018

What Is Pinterest Marketing?

If you are a business owner, then you might consider doing some Pinterest Marketing.

When you have a Pinterest Business Account, you are able to see the Analytics, where it details the demographics of the people searching what you offer, where they are from, interest, among other important information.

Who Uses Pinterest?

Currently, there are 250 million active users on Pinterest, and I suspect this will continue to increase as time goes on, now since Pinterest just became public.

CNBC reports the following about Pinterest:

Pinterest is popular with moms: It claims that 80 percent of its total audience in the U.S. is made up of women ages 18-64 with children, citing an independent study by Comscore.

Pinterest flaunts its coveted user demographics, claiming more than half of all U.S. millennials. Pinterest said “eight out of 10 moms” are on its platform, adding that “are often the primary decision-makers when it comes to buying products and services for their household.

How Do People Use Pinterest?

When people are on Pinterest, they use the search engine within Pinterest to explore their interests, learn about new ideas, and eventually buy. When the person finds an image or content they love, want, need, or inspires them, they save those ideas on a “board” to act on it for later.

People on Pinterest are called “Pinners”. Pinners save your products and content (blog posts) based on their interests so they can read it, make or take action on them later. Some of the most popular topics are food and drink recipes, home decor, DIY crafts, holidays and events, gardening, design, hair and beauty, fashion, health and fitness, pets, weddings, travel, social media marketing, and more!

Pinners are big-time planners. They tend to start searching twice as early as people on other platforms because Pinterest helps them decide where to shop and what to buy. They use Pinterest to find easy ideas and new twists on the traditional, for both everyday celebrations and major milestones. By reaching Pinners at an early stage of their planning process, you are able to place your products or services in front of them at a time when they are more open to possibilities. This is a major benefit of mastering Pinterest social media marketing.

Pinterest Revenue

According to the CNBC report from March 2019:

Pinterest said that while no customer accounted for more than 10 percent of its revenue in 2018, a significant portion is concentrated in the consumer packaged goods and retail verticals.

Pinterest’a value is about $3.8 billion, but now with Pinterest being public, I suspect we might be seeing more promoted pins in order to increase its value and revenue.

What Are The Most Popular Categories On Pinterest?

According to The Statistics Portal:

This statistic gives information on the most popular Pinterest categories according to users in the United States as of February 2017. During the survey, it was found that 37 percent of responding Pinterest users liked the clothing and apparel category on the site.

Why Should You Invest In Pinterest Social Media Marketing?

The largest audience on Pinterest are Millenials, moms, and other women who need to be on Pinterest. If they are your target market, your focus needs to be on this platform. They are the fastest-growing consumer segment in America and according to Accenture, Millenial buyers are projected to spend an annual of $1.4 trillion by 2020.

As a marketer and a business owner, you should invest your marketing efforts on Pinterest. Like Google, with Pinterest being a search engine, it can show a significant increase in referral traffic to websites, and it can grow your business.  As a result, Pinterest social media marketing makes sense for most businesses.

How Is Pinterest Different From Other Social Media Platforms?

Most of the people that go into Pinterest are already in the mindset that they want to buy something. Pinterest is not a social media platform like Facebook, Twitter, Instagram, and Linked In.

Why Do Bloggers Do So Well on Pinterest?

Over 14 million articles are pinned each day on Pinterest.

The amazing thing about Pinterest is that your blog content continues to work for you long after you have pinned it. A Pin on Pinterest lasts from months to years! This does not happen with Facebook and Instagram where it lasts for a couple of hours.

Next Steps

After all this data, are you ready to take your business marketing to another level with Pinterest? Contact me for a FREE 15-minute consultation, and see how Pinterest can work for your business!

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